If you’re trying to run your hustle or small business in Zimbabwe and only use Facebook or Instagram almost every day or once in a while, this blog, Social Media Updates for Zim Businesses, is for you.
It’s designed to make digital marketing, and in this case your social media marketing efforts, feel like a shortcut — a cheat code — that helps you sell more, connect better, and grow with less stress.
So here’s your June 2025 Digital Digest Edition:
6 real social media updates you can actually use from Meta, Instagram, and Facebook — relevant to Zim small business owners regardless of the industry.
1. Coming Soon: AI Will Run Your Facebook & Instagram Ads (2026)
What It Means:
You’ll just give Facebook a few things (like your goal, photos/videos, and budget). Then AI will do the rest — set up the ad, test what works best, and adjust it daily to get more results. No more needing to boost posts or figure out tricky ad settings.
Why This Update Matters for Your Zim Business:
No more stressing over boosting the wrong post or wasting your $10 budget. This AI will help make your money go further, even if you’re not an ads expert.
How You Can Apply This:
Start using Advantage+ ads now—they’re powered by the same AI. It’s the first step into Meta’s smart ad future. For instance, try it when boosting your next post.
2. You Can Now Add a Link to Your Facebook or Instagram Story Using the “Link” Sticker
What It Means:
The Meta Business Suite app (the one many use to post on Facebook or Instagram) now has a new feature: So, now you can add a link sticker when posting Stories — just like on Instagram!
Why This Update Matters for Your Zim Business:
When you post a story (like a cake photo, special day, or new product), you can now add a clickable link. Thus, viewers just tap the link and go straight to your WhatsApp, website, or product page. No need to say “link in bio” — the link is right there in the story!
How You Can Apply This:
Therefore, use this to link to:
- Your WhatsApp chat (wa.me link)
- A catalog or Google Form for orders
- Your location on Google Maps for walk-ins
3. Starting July 10: Instagram Posts Will Show Up in Google Search
What It Means:
If someone searches on Google for something like “Bulawayo cake maker” or “affordable car repairs in Harare”, your Instagram post might show up if it matches.
This only works if:
- Your post has relevant captions and hashtags
- You have a public Instagram account
- You’re using a business or creator profile
Why This Update Matters for Your Zim Business:
It’s a free way to get discovered—even by people who don’t follow you on Instagram. Google Search has way more users than Instagram alone. Not only that, but it also helps you reach people actively looking for services like yours. Because of that, it is also great for side hustles or small shops that don’t have websites yet.
How You Can Apply This:
Use location-based keywords and hashtags in your captions:
“We do fresh birthday cakes in Khumalo – order on WhatsApp.“
4. Instagram Now Lets You Add a WhatsApp Button on Your Profile
What It Means:
You can now add a WhatsApp button directly to your Instagram profile. People don’t need to DM or copy your number — they just tap and chat.
Why This Update Matters for Your Zim Business:
WhatsApp is still king in Zim. This makes it easier for customers to message you directly and ask for prices, place orders, or book services — especially useful when the network is slow and DMs don’t load properly.
How You Can Apply This:
To edit your profile, navigate to Contact Options, then WhatsApp. Verify your number.
Also, ensure that your account is professional (business or creator) and your profile is public.
5. Facebook Now Lets Facebook Pages Re-share Stories
What It Means:
Yes, this feature existed before, but now Meta has extended it to more users and business pages included—making Stories more social and, in your case as a business owner, beneficial! Previously, only certain tagged friends or public page stories could be reshared. Now pages (like yours) can reshare someone else’s story — additionally add music or even lyrics.
Why This Update Matters for Your Zim Business:
Think of it like a Facebook “retweet” for Stories: you can add your own text and share directly with your followers. It also gives your posts a bigger audience. For example, a customer posts a Story using your service — you can now reshare it and show others proof of your work.
How You Can Apply This:
Encourage customers to tag your page in their Stories. Then reshare them — add a thank you. Use the music sticker in your Story. For example, you can now pick upbeat Ndebele or amapiano tracks, or any trending Zim songs—the buzz will help more people watch.
6. All Videos You Post on Facebook Will Now Be Reels
What It Means:
Facebook just announced a big change: every video you upload on Facebook will now be treated as a “Reel”. Whether you post a short video or a longer one, it will now show up as a Reel. Your “Videos” tab is now the “Reels” tab
Why This Update Matters for Your Zim Business:
Reels get more reach than normal videos — Facebook pushes them to more people (even those who don’t follow you). That means your content can be discovered by people who don’t even follow you — for free.
The best part is you don’t need to learn anything new — just keep posting your videos as usual, and Reels perform well even with low data: short, clear videos are best!
How You Can Apply This:
- Post short, clear videos:
- Show your work in action
- Use captions/text
- Add music or trending sound
- Keep it between 30 and 90 seconds for best performance
Key Takeaways
This is a game changer for most Zim business owners trying to do it all, working on the business and learning new marketing trends at the same time. Let’s hope this June edition of the Digital Digest gave you something to think about or start working on: practical, up-to-date social media updates for Zim businesses. It’s a shortcut to more sales, less hustle, and better growth. But of course, most Zim businesses are still complacent when it comes to maximising their use of social media marketing tools. If you are one of them, that’s where we, Escape to Digital, come in.
We help business owners, entrepreneurs and hustlers like you:
- Stay updated with what matters (like this post)
- Use social media the smart way
- Build brand confidence, even if you’re working from a phone and a tight budget
Want Help Applying Any of These Updates?
You can start by viewing our social media packages here. Or rather, book a free 30-minute consultation, and let’s look at your page together. Let us help you implement some of these ‘social media updates for Zim businesses’.
We’ll show you how to make your content work harder — without spending more.
Click here to book
Escape To Digital – Where small businesses escape to win, digitally.
